I think this advertisement is a not very well laid out. What I don't like the most is that the apple guy is facing the wrong direction. Because he is facing left, my eyes are drawn off the page. Also, because there is text in two different corners, it makes it hard to figure out fast who the company is.
I picked this ad as a poor advertisement because I couldn't' figure out what the advertisement meant. Someone that saw this ad made this comment. "That's really creepy. How does that even relate to Pantene?"
These ads raise social conscience because niether of them are selling a product. Both are explaining a problem in society. The top ad is making people aware of smoking hazards. The bottom ad is making people aware of pollution.